Capturing the essence of what it means to feel ‘at home’, this project catered to those craving the comfort of house-living within the confines of an apartment. We blended everyday luxury and timeless design to honour Camberwell’s rich heritage while appealing to the downsizer market. Teaming up with two of Melbourne’s top architects––DKO Architecture and Mim Design––we created a brand that was timeless, sophisticated and reflective of the development’s architecture.

Scope.

Brand Strategy
Brand Identity
Name Generation
Art Direction
Collateral
Digital Design
Display & Signage
Campaign Strategy & Rollout
Copywriting

Collaborators.

Developer: Brown Property Group
Architect: DKO Architecture
Interior Design: MIM Design
Project Manager: INPG
Renders: Mr.P Studios
Photography: Dianna Snape